Creatividad y rendimiento en las organizaciones

La experiencia es un activo muy valioso para aplicar a realidades similares, sin embargo, ante escenarios nuevos y dinámicos se requieren nuevas soluciones e ideas creativas.

¿Qué es la creatividad? ¿Es la creatividad solo para los artistas? ¿Qué pasaría si solo expresáramos nuestras ideas sin filtrarlas a través del miedo a la crítica? ¿Cuántas maravillosas ideas se pierden por temor a no ser aceptadas? ¿Cuántas veces grandes inventores fueron objeto de burla?

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