Futureproofing – prepare yourself and your clients for constant change
In 2010, the five-year-old Tesla Motors had been manufacturing cars—to be precise, one car, the $130,000 luxury Roadster—for only two years.
They had sold a grand total of 1,500 of them.
Automobile industry insiders scoffed at the idea of electric cars being adequate, let alone superior to internal combustion cars, and ridiculed the company’s plans for autonomous control.
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