Publication name
ICF Blog
Publication date
25 May 23
Coaching Type
Best coaching practice

Mastering the Art of Writing and Pitching an Opinion Piece

Being viewed as an expert on the coaching industry and the value of coaching can provide great benefit for your business.

One way to achieve such distinction is to create opinion pieces for respected publications.

Opinion articles traditionally are published in print media opposite the editorial page, hence the shorthand term ‘op-ed.’

These articles generally come from an expert not affiliated with the publication but recognized as a “thought leader” in their field. Often, …

The views and opinions expressed in articles featured on this article section are those of the author and do not necessarily reflect the opinions and views of the International Coaching Federation (ICF).
The publication of this article written by an ICF member does not equate to an ICF endorsement or guarantee of the products or services provided by the author

View all articles