Mastering the Art of Writing and Pitching an Opinion Piece

Being viewed as an expert on the coaching industry and the value of coaching can provide great benefit for your business.

One way to achieve such distinction is to create opinion pieces for respected publications.

Opinion articles traditionally are published in print media opposite the editorial page, hence the shorthand term ‘op-ed.’

These articles generally come from an expert not affiliated with the publication but recognized as a “thought leader” in their field. Often, …