Publication name
ICF Blog
Publication date
17 Feb 23
Coaching Type
Best coaching practice

The Role of Creativity in the Coaching Process

Creativity is defined as the ability to generate new ideas, solutions and possibilities. For the work to be considered creative, it needs to be both original and effective in achieving a specific purpose.  

The International Coaching Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.” This implies that creativity plays a key role in client growth.

But what is this role exactly, and how do we enhance the process? 

The views and opinions expressed in articles featured on this article section are those of the author and do not necessarily reflect the opinions and views of the International Coaching Federation (ICF).
The publication of this article written by an ICF member does not equate to an ICF endorsement or guarantee of the products or services provided by the author

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