The Role of Creativity in the Coaching Process

Creativity is defined as the ability to generate new ideas, solutions and possibilities. For the work to be considered creative, it needs to be both original and effective in achieving a specific purpose.  

The International Coaching Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.” This implies that creativity plays a key role in client growth.

But what is this role exactly, and how do we enhance the process?