Publication name
ICF Blog
Publication date
22 Feb 23
Coaching Type
Best coaching practice

To Niche or Not to Niche

Can you describe exactly who you serve in less than 10 seconds? Unfortunately, most coaches can’t! 

One of the most common questions I get from other coaches is related to who they should be serving and how narrow their focus should be. This is also known as selecting a niche for their business. 

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