You Already Know How to Sell: Using ICF Core Competencies to Win Clients

Many coaches struggle with sales conversations because they think they need to become someone they’re not — pushy, persuasive, or overly promotional.

The truth is, the skills required to enroll clients are the very same skills great coaches already use every day.

In this webinar, Andrew Ettenhofer (PCC) will show how the ICF Core Competencies naturally translate into effective sales conversations. You’ll learn how to use your coaching abilities to ask better questions, uncover real challenges, build trust, and help prospects arrive at their own decision to work with you.

If you can coach, you can sell — and do it in a way that feels authentic and aligned with your values.