ICFSFL Business Building Series – Value-Based Sales for Coaches

Value-Based Sales for Coaches: A New Way to Grow Your Practice

Many coaches feel a quiet tension between building their practice and staying true to their coaching identity, worried that selling means switching into a pushy, transactional mode that has nothing to do with coaching. This session offers a different path.

In this one hour presentation, we will define what value based sales actually means, distinct from traditional pitching, and centered on solving problems and revealing opportunities rather than persuading. We will explore what it looks like to coach your customer instead of selling to them, using deep listening and powerful questions to help prospects think for themselves. And we will show how the ICF Core Competencies, coaching mindset, trust and safety, active listening, and evoking awareness, can serve as the ethical backbone of every commercial conversation.