Marketing Strategy After AI: What Actually Changed

Angle: AI hasn’t just added new marketing tools – it has rewritten the underlying strategy: how visibility is earned, how content gets made, and how prospects find and choose a coach.
Format: live, demo-first, listening format (media65’s practical, practitioner-led style – not a theory lecture); no hands-on exercise, participants attend as listeners.

Proposed flow:
1. Reframe (10 min) – three marketing assumptions AI has already broken: cost of content production, the funnel model, and discoverability (search engines vs. AI-driven search).
2. Live demo (25-30 min) – Peter produces a real marketing asset live (e.g. a short video script, voiceover and edit for a coaching practice), using the same AI production workflow media65 uses for paying clients.
3. Framework (15 min) – a simple model for coaches: Visible / Findable / Bookable, and how AI changes each layer.