Book Writing SIG: Coaches Who Write Memoirs – How Does This Inform My Business?

Coaches often think that their personal narrative is not informative to their practice. Yet, with the marketplace flooded more than ever with life/business/executive coaches, never has there been a more critical time to get crystal clear on how your specific story informs your brand. One of the best ways to attract your perfect client base is resonate in your offerings and language your history, and how you developed the root of your coaching intentions. The message is in the mess, and nothing is more noble than the honesty of a teacher. Clients will flock to your practice because they resonate with your experience.

In this session, Book Coach Kim O’Hara will converse with Coach Katie Post about her memoir writing process, and what it informed her about her work as a coach.

We will also discuss:
1. Understanding of themes in books
2. Narrowing down your niche when writing a memoir
3. Finding your unique angle
4. Exploring the longevity of the IP