Coaching in the Age of AI: Meeting Clients Where They Are with Felice Tilin, PhD, PCC and Marco Bertola, MCC, MSOD

AI becomes increasingly present in our clients’ lives and organizations. How do we continue to meet the client where they are while helping them prepare for where their world is going? AI is entering the coaching conversation whether coaches introduce it or not.

Our clients are encountering AI in very different ways. Some arrive having already used AI tools to “coach” themselves. Others have barely experimented with AI or are actively avoiding it. They may lack the time, interest, or the psychological safety to experiment while watching colleagues and organizations move rapidly around them.

Leaders are increasingly being asked to introduce AI into their organizations while managing uncertainty about what it means for people, roles, teams, and jobs. While experimentation with AI is widespread, organizational transformation has lagged. The challenges are often less about the technology itself and more about people and change.