Finding Your Sweet Spot – How Claiming a “True” Niche Can Make You “Essential” to Your Ideal Client

It is the age old question for coaches “should I niche or not?. “ Although there are examples of successful coaches who don’t have a clearly defined market niche, when we look at the thriving coaches that are MOST successful, they almost always have a clear Niche and Ideal Client within that Niche. More importantly, by narrowing our focus, we can have an even deeper impact on our clients and create greater transformation in the world, which in turn makes you much more referable. In today’s ever changing environment, claiming a niche and a sweet spot within that niche will help deepen your client experience and demonstrate that coaching is an essential ingredient in their success (not a “nice to have”). This presentation will help demystify the concept of Niche and help overcome common misconceptions that hold coaches back from taking the deep dive into a niched coaching practice.