ICFSFL Business Building Series

The Social Capital Playbook

Every business relies on relationships, but relationships alone do not create consistent growth. Social capital is the currency that fuels growth, yet many entrepreneurs and aspiring business owners overlook how to build and sustain it.

This session offers a practical playbook for strengthening the relationships that matter most. Participants will learn how to clarify their digital presence, identify the ecosystems that influence their success, and use the PEOPLE framework to understand how relationships move from connection to visibility, referrals, conversations, and revenue.

Whether launching, growing, or expanding, participants will leave with a clearer understanding of how to activate their network and use social capital to support business growth.