Marketing Your Internal Coaching Program: Strategies for Getting Buy-In and Building Awareness

Retaining top talent is an urgent goal for corporations right now, and coaches are rising to meet the need. But that doesn’t mean these coaching programs aren’t under heightened scrutiny. When tightened budgets or management changes put programs under review, leaders need to show the value to retain programs.

High-performing internal coaches do things differently to gain attention and budget. They decide up front what success looks like and communicate program impact in ways that garner long-term buy-in. As a result, these coaches are known as leaders who influence decision-makers and deliver results.