The Business Case for Coaching: Showing Value, Impact, and ROI

Coaching changes lives and organizations–but too often, its true impact goes unmeasured or unseen. This session gives coaches a practical roadmap for demonstrating the measurable outcomes of their work, not only to clients but also to the sponsors and stakeholders who invest in coaching. Participants will explore how to translate intangible growth into tangible metrics, align coaching outcomes with business goals, and communicate value in a way that builds credibility and opens doors for future engagements. Attendees will walk away with tools and frameworks for measuring impact at multiple levels: individual growth, team performance, and organizational results. By making the invisible visible, coaches can strengthen their reputation, expand their influence, and confidently show the ROI of their craft.