The Evolution of the ICF Brand Positioning

Join Renata Lerch, vice president of ICF marketing and communications and Sandy Stansfield, ICF director of member and industry research, as they share the evolution of the ICF brand. ICF is undergoing a significant transformation as it embraces a new era of coaching excellence. This evolution is driven by our commitment to inspire current and future generations, transform the world, and create a thriving society. We have listened to our members and to young future members to understand what they expect from us. One thing is clear, they expect us to champion the future of coaching. And we have accepted the challenge. Now we must live up to their expectations, but we cannot do it without you. Please join us to learn more about the new brand positioning journey of ICF in which we all play a key part.