Western Carolinas Monthly: Coaching as Medicine: How coaches can create endless referrals with alternative medicine professionals

A lot of coaches talk about the difference between coaching and therapy but hardly anyone is talking about the synergy between coaching and alternative healing modalities. Rather than be an “us vs. them” conversation, coaches can powerfully collaborate with alternative healing therapists to create an endless supply of ideal clients who are already used to paying for self-improvement. 

Ani Anderson, co-founder of the Somatic Coaching Academy has 20 + years in the alternative medicine field. She left the western medical system 20 years ago to create her own thriving private pay holistic rehabilitation practice. From there she co-created two wellness centers and two international training companies for alternative health providers. Currently Ani is the CEO of the Somatic Coaching Academy which provides continuing education to cutting edge, results driven coaches.

In this talk we will explore:
1. Why the coaching vs. therapy conversation can be distracting coaches from finding a thriving