Leadership Brand Awareness – 6 CCEs in Core Competencies

Working with clients on a journey of self-discovery, like a leadership branding exercise, requires strong coaching acumen. A personal leadership brand conveys one’s identity and distinctiveness as a leader. It communicates the value they offer. If someone has the wrong leadership brand for the position they have, or the position they want, then their work is not having the impact it could.

A company with a strong leadership brand inspires faith that employees and managers will consistently make good on the firm’s promises.

Leadership is a social process – it’s not just about individuals, it’s about impact, influence and so much more. Take time from your busy schedule to take a step back from your own desk, day, client appointments and more and increase your knowledge of this important topic to improve your own effectiveness as an executive coach, facilitator, or executive leader.