Coaching in the Age of AI: Expanding Capacity – Not Replacing Connection

How can AI meaningfully support coaching practice, without compromising what makes coaching powerful?
In this interactive session for International Coaching Week, Jennifer Britton explores how AI is reshaping the coaching landscape and what it means for coaches today. Moving beyond the “tool vs. threat” debate, this session introduces a practical and thought-provoking model—AI x Coaching Capacity™—to help coaches understand where AI can amplify their work and where human coaching remains essential.
Participants will explore:
• The opportunities and risks of integrating AI into coaching practice
• Ethical considerations and practical guardrails
• Real-time applications for session preparation and design, reflection, coaching momentum and business development
Through guided exercises and live exploration, coaches will leave with practical tools, fresh insights, and clear next steps for integrating AI in a way that strengthens—not replaces—coaching impact.