Susan Chritton
Publication year
Personal Branding

Personal Branding for Dummies

Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal brand by equating self-impression with other people’s perceptions. This edition includes information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. This guide provides the step-by-step information you need to develop your personal brand.

Distinguishing yourself from the competition is important in any facet of business. Establishing a professional presence with a clear and concise image, reputation, and status is a must for any coach.

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