Marketing & Positioning

Marketing for coaches is full of advice that sounds effective until we look at what actually creates trust and visibility today.

Build a personal brand. Post every day. Create more content. Optimise your funnel. Stand out online.

Some approaches still work. Others feel outdated or disconnected from meaningful professional relationships.

In this live, unscripted conversation for International Coaching Week 2026, Erwin de Grave, Dr. Trudy Beerman and Elle Oren will explore the tensions shaping coaching marketing today: authenticity and strategy, expertise and relatability, consistency and trust.

This will be a real professional conversation about the realities involved in marketing a coaching practice today.

For coaches who want to build trust and visibility in a changing professional landscape.

The 2026 ICW Panel Series is organised by The Guiding Matrix in collaboration with The Coaching Tools Company and Your Coaching Community.