ICFSFL Business Building Series

Own the Room
How to create activating events that draw the right people into your world

You’ve built your brand voice. You’ve created your content. Now it’s time to build the room where it all comes together.

The coaches and experts who become the go-to in their space aren’t just showing up in other people’s rooms. They’re building their own. A roundtable. A book club. A workshop. A community. A live event. Whatever form it takes, when you own the room, you own the positioning that comes with it.

In this final workshop of the series with Karina Castro, we’re going to design your activating event from the ground up. What it looks like, who it’s for, how it brings the right people into your world, and how it keeps them there.

You’ll leave with a concept, a plan, and the clarity to execute it.

Come ready to build. Leave with your room designed and ready to launch.