The Value-Based Conversation – Session 4 – Seeing the Whole System

Selling still feels like a dirty word to many coaches, yet every practice depends on it. In 2027 we’re launching a new Coach Café series, The Value-Based Conversation, four sessions of ninety minutes each, rethinking the commercial conversation as a coaching relationship, not a pitch. The series is drawn from the ICF-accredited program Value-Based Sales for Coaches and is led by Kim Budolph Johansen, PCC, ACTC.

Session 4, Thu Sep 9, Seeing the Whole System
Map the customer relevant stakeholders around a buying decision with the NAM framework (Needs, Authority, Money) and let the client design their own next step. All three case study avatars return together, closing the series with an invitation to the autumn 2027 cohort.

Each session stands on its own, so you’re welcome to join just one, or all four to follow the thread running through the whole series. Expect a short instructor demonstration and plenty of time for live practice in breakout pairs, not a lecture.