What You Resist Persists: Coaching in the Age of AI

AI is changing how coaches work, how clients think, and what the coaching profession looks like. That much is clear. What is less clear is what to do about it.

Some coaches have embraced AI fully. Some are avoiding the conversation. Most are somewhere in between — curious but uncertain, open but cautious, unsure where the line is between useful integration and compromised practice.

We explore what AI does well, what it cannot do, and what developmental integrity looks like when building your practice alongside these tools.

A dimension that gets overlooked: your clients are already navigating AI — for their own inner work, leading teams through adoption, or quietly questioning their professional relevance. How we engage with AI as coaches shapes how fully we meet our clients.

This is not a workshop about whether AI belongs in coaching. It is about what kind of coach you want to be in a world where AI is a stakeholder in the life of your clients and the systems they operate in.