The Value-Based Conversation – Session 1 – The Coaching Mindset Under Commercial Pressure

The Value-Based Conversation, A New Series for 2027
Selling still feels like a dirty word to many coaches, yet every practice depends on it. In 2027 we’re launching a new Coach Café series, The Value-Based Conversation, four sessions of ninety minutes each, rethinking the commercial conversation as a coaching relationship, not a pitch. The series is drawn from the ICF-accredited program Value-Based Sales for Coaches and is led by Kim Budolph Johansen, PCC, ACTC.

Session 1 – The Coaching Mindset Under Commercial Pressure
Learn the Inner Game formula and the API model (Authority, Presence, Impact) to notice and navigate the moment coaching slips into persuasion. Practice with the case study The Skeptical CEO.

Each session stands on its own, so you’re welcome to join just one, or all four to follow the thread running through the whole series. Expect a short instructor demonstration and plenty of time for live practice in breakout pairs, not a lecture.