Publication name
ICF Middle East Prism Award
Publication date
17 Aug 21
Coaching Type
Coaching in organisations

Official Dates Announced for 5th ICF Middle East Prism Award 2021 – Coaching in Organisations: Myth or Reality?

The ICF Middle East Prism Award ceremony 2021 will take place September 29 at 7.30 pm Dubai time, the International Coach Federation (ICF) has announced.

ICF celebrates the growth of professional coaching in the Middle East with the announcement of the five (5) finalists for the ICF Middle East Prism Award 2021:

  • Abu Dhabi National Oil Company
  • Abu Dhabi School of Government
  • Ahli Bank Oman
  • ARAMEX Bahrain
  • Saudi Industrial Development Fund (SIDF).


We’re proudly celebrating our fifth Middle East Prism Award and the assessors had a particularly difficult time selecting the finalists, as the calibre of entries was very high’, says ICF CEO Magdalena Nowicka Mook.

Past winners of the ICF Middle East Prism Award include ARAMEX International (2017), Bahrain Institute of Public Administration (2018), Emirates Integrated Telecommunication Company (2019) and the Qatar Financial Center (2020).

The ICF Middle East Prism Award is a highly competitive international award celebrating businesses and organizations that have built strong coaching cultures.

A Director at Qatar Financial Center described the benefits of their award-winning coaching program: “It increased the engagement of employees through self-awareness, empowering and enabling more trust, improved behaviours and greater transparency. The program led to higher performance and impacted the entire QFC internally and externally.”

When you employ an ICF-credentialed coach, you can be confident you will receive high quality coaching and a positive ROI.   ‘Our highly experienced and credentialed professional coaches follow a rigorous code of ethics and coaching core competencies that gives CEOs and HR directors faith they will get tangible results’, says Rainer Pratl, Strategic Development Director for EMEA.

The 2021 ICF Middle East Prism award ceremony is a free online event celebrating 2021 winners but also featuring an interactive panel discussion with representatives from past Prim award winners including DU (Emirates Integrated Telecommunication Company) and BIPA (Bahrain Institute of Public Administration).

Register HERE to join the 2021 ICF Middle East Prism Awards ceremony and learn more about how organizations and coaches in the Middle East achieved their successful coaching program.

Also read the case studies of the 2020 winner and honourable mention QFC (Qatar Financial Center) and OMIFCO (Omani India Fertilizer Company)

ICF is represented with local chapters in more than 10 countries in the Middle East and counts more than 900 ICF professional coaches (members and credentialed), who have met the rigorous ICF requirements. These coaches partner with their clients in a creative and thought-provoking process that inspires clients to maximize their personal and professional potential, as per ICF’s definition of coaching.

The International Coaching Federation (ICF) is the world’s largest organization leading the global advancement of the coaching profession and fostering coaching’s role as an integral part of a thriving society. Founded in 1995, its 39,000-plus members located in more than 145 countries and territories work toward common goals of enhancing awareness of coaching and upholding the integrity of the profession through lifelong learning and upholding the highest ethical standards. Through the work of its six unique family organizations, ICF empowers professional coaches, coaching clients, organizations, communities and the world through coaching. Visit for more information.


The views and opinions expressed in articles featured on this article section are those of the author and do not necessarily reflect the opinions and views of the International Coaching Federation (ICF).
The publication of this article written by an ICF member does not equate to an ICF endorsement or guarantee of the products or services provided by the author

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